Before we get to the basics, let’s acknowledge that “the Advantage” belongs to apple. Through history, apple dominates. The Apple of Adam & Eve, the Apple of Isaac Newton, the Apple of William Tell, and now the Apple of Steve Jobs. Apricots, oranges and bananas have been relegated to the sidelines of history, so to speak.

In the corporate world, first-mover advantage refers to the competitive edge gained by an enterprise that pioneers a certain market or industry. This advantage can manifest in various forms, including the benefits of being the first mover.

Brand recognition & loyalty. First movers can establish strong brand recognition and customer loyalty, making it challenging for later entrants.

Setting industry standards. By being the first to market, it can shape industry standards, and influence customer expectations.

Technological leadership. First........

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