Words. Lines. Paragraphs. Sente nces. Phrases. They uplift you and they put your down. They do and they undo. They tell and they show. They start and they end. They express and they depress. They thrill and they kill. They have the power to make or break. They have the power to heal and hurt. They have the power to build and destroy. They have the power to inspire and disappoint. While this applies to all people, for leaders this power is the power that may empower or dis-empower them.

We remember people by what they said, and more importantly, how what they said made you feel. Words thus can be emotional game changers. For a leader his actions and his words are under constant trial. For people with whom the leader has constant interaction, words may hold importance but for people with whom the leader is not interacting words may become the core perception.

Leadership conversations are not your passer-by comments. They are also not restricted to big event speeches; nor are they mere video messages on occasions. These are relatively more well-designed communication pieces suitable for occasions. It is the everyday conversations in meetings, in regular one-to-one sessions, in daily lunch- or tea-breaks that need to be looked into with more deliberation. The leader is under spotlight. He or she is being measured on what they do, what they say and what they do not say.

As they say leadership is the art of inspirational story-telling. From a 6-month-old, to a 60-year-old the best way to engage attention and interest is through story-telling. Brain science has a reason for that. When you hear or see a really gripping........

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