Nothing has convinced Sabine Zetteler of the value of using AI.

"I read a really great phrase recently that said something along the lines of 'why would I bother to read something someone couldn't be bothered to write' and that is such a powerful statement and one that aligns absolutely with my views."

Ms Zetteler runs her own London-based communications agency, with around 10 staff, some full-time some part-time.

"What's the point of sending something we didn't write, reading a newspaper written by bots, listening to a song created by AI, or me making a bit more money by sacking my administrator who has four kids?

"Where's the joy, love or aspirational betterment even just for me as a founder in that? It means nothing to me," she says.

Ms Zetteler is among those resisting the AI invasion, which really got going with the launch of ChatGPT at the end of 2022.

Since then the service, and its many rivals have become wildly popular. ChatGPT is racking up over five billion visits a month, according to software firm Semrush.

But training AI systems like ChatGPT requires huge amounts of energy and, once trained, keeping them running is also energy intensive.

While it's difficult to quantify the electricity used by AI, a report by Goldman........

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