A new Bollywood film has reignited an age-old conversation around how India's largest and most influential film industry represents characters from non-Hindi speaking states.

Param Sundari, a romcom starring Sidharth Malhotra and Janhvi Kapoor, is a love story between a woman from the southern state of Kerala and a man from Delhi in northern India.

Param and Sundari first butt heads and then fall in love, successfully overcoming the cultural differences between them.

The idea isn't new: Bollywood has long explored north-south cultural clashes through romcoms, and in a multilingual country, well-executed cross-cultural romances can be a hit.

But in this case, critics and social media users from Kerala and beyond have called out the film for its caricatured depiction of the state, particularly Sundari.

Played by Kapoor, Sundari often wears a string of jasmine flowers in her hair, can communicate with elephants and climbs coconut trees as a hobby - all stereotypical traits, often associated with Kerala. Though she's lived there most of her life, her Malayalam is atrocious.

The criticism began as soon as the film's trailer was shared, with many puzzling over Sundari seemingly mispronouncing her own name. This also invited comparison with another much-derided character, Shalini Unnikrishnan (played by Adah Sharma), from the controversial film The Kerala Story.

In both films, the heroines, despite living in Kerala, speak Hindi and are unable to speak fluent Malayalam when they break into it.

A few minutes into Param Sundari, when Param's friend learns that they will be visiting a village in Kerala........

© BBC