On a quiet summer afternoon in 2020, a calendar at a mosque in Indian-administered Kashmir caught Muneer Ahmad Dar's attention. It featured a poem written in Kashmiri, the language spoken in the region.

To his surprise, he struggled to read it.

It made him wonder how his generation had slowly drifted away from their mother tongue, as other languages like English, Urdu and Hindi became more widespread.

With that realisation, he launched a social media page - called Muneer Speaks - to preserve and promote Kashmiri culture.

Five years on, his profile has garnered over 500 million impressions across Facebook, Instagram and YouTube.

"I want to tell stories about our places and histories, our proverbs, folklore and poetry," he says. "It's about capturing the way we have lived, laughed, cooked and remembered."

Mr Dar is among an emerging group of young content creators using digital platforms to preserve fragments of Kashmir's heritage.

The region, divided between India and Pakistan and claimed by both, has been scarred by decades of conflict, and has lost thousands of lives to insurgency.

In recent years, many young people have left Kashmir - some to escape violence, others in search of better opportunities.

But now, a new generation is changing the narrative - highlighting art, tradition, and daily life, beyond the unrest and violence.

When Mr Dar started his social media page, the focus was on Kashmiri language. But over the past five years, his work has expanded into a mix of content, featuring photographs of old architecture, cultural lore and stories behind local delicacies.

In one of his popular videos, Mr Dar shares surprising facts about the area's architecture - like........

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