Reality TV gold has a new three-word definition: "Montoya, por favor!"

If you've been anywhere near social media over the past fortnight, you'll know the raw drama setting the internet ablaze this award season hasn't come from Hollywood, but the love tragedy played out in clips posted from Spanish reality TV show Temptation Island.

Contestant Jose Carlos Montoya's spiralling meltdown at watching his girlfriend Anita cheat with another man is like an uncensored Love Island on steroids.

In Temptation Island, couples are taken to a tropical island, separated and sent to separate villas filled with attractive singles ready to test their loyalty. In a final twist, every move made is recorded for the other half to see.

Forced to watch a graphic real-time stream of the betrayal, Montoya's emotions swell until he snaps, breaking all the show's rules.

Blind to the now infamous pleas of host Sandra Barneda ("Montoya, por favor!"), he rampages down the beach to confront the pair, tugging at his shorts in anguish as lightning streaks across the sky.

A second clip shows the resulting confrontation: Anita flips the script, calling out Montoya's own indiscretions before collapsing in tears, begging for forgiveness.

"This is cinema," wrote one X user, posting a clip that has now been watched on the platform a staggering 224 million times since 4 February.

"Montoya. The tension... you don't need to speak Spanish to understand, this is insane."

Yet those behind Spain's Temptation Island see its success as more than just shock value. Executive producer Juanra Gonzalo tells me they are overjoyed by the "completely unexpected" global reaction, and he believes the show's appeal lies in its relatability.

"In Love Island, all the people are single. In Temptation Island, there are real couples, and they are putting their love........

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