Corporate marketing has gotten considerably more challenging in the culture-war era.

Julie Felss Masino, the embattled CEO of Cracker Barrel Old Country Store, found that out the hard way when she rolled out a more modernized logo, ditching the familiar old man--we'll admit we didn't know he had a name ("Uncle Herschel") until the recent blowup--leaning against the barrel that had graced Cracker Barrel's signage for ages.

When the culture warriors on America's right discovered the plan to replace Uncle Herschel with a logo emblazoned simply with Cracker Barrel's name in a slightly adjusted font (with the same........

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