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W. Joseph Campbell

W. Joseph Campbell

The Conversation

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Long before Polymarket, election polls and predictions were always a form of popular entertainment with a checkered record of accuracy

Polls misfired during the election campaigns of 2012, 2016, and 2020. Their collective performance four years ago was their worst since 1980.

29.10.2024 2

Fortune

W. Joseph Campbell

No antidote for bad polls: Recalling the New York Times’ 1956 election experiment in shoe-leather reporting

In response to national pollsters’ failure in forecasting election outcomes in 1948 and 1952, The New York Times pursued in 1956 a weekslong,...

08.10.2024 2

The Conversation

W. Joseph Campbell

Why CNN is changing up its polling for 2024

Polls of the 2020 presidential election were at their collective worst in 40 years. No misfire that year was more striking than CNN’s. Its final...

02.10.2024 3

The Conversation

W. Joseph Campbell