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Aastha Atray Banan

Aastha Atray Banan

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The curious case of Prajakta Koli

The curious case of Prajakta Koli

You either like her, or you can’t stand her — for me, the influencer is an enigma. On some days, she is smart, sorted, and sensible, and on some...

13.03.2026 10

Midday

Aastha Atray Banan

When an influencer writes a book

When an influencer writes a book

Gen Z creator Ria Chopra wrote a book about the Internet that is now being ripped apart on, well, the Internet. I would just say, maybe, if you are...

07.03.2026 10

Midday

Aastha Atray Banan

When it looks easy on Instagram

Social media has a way of making you feel you can be anyone, and do anything… without putting in the work. Are we setting, and following,...

28.02.2026 10

Midday

Aastha Atray Banan

Is grief too personal to post?

Influencer Malvika Sitlani posted aesthetic, Insta feed-friendly pictures of her mother’s grave with the family mourning beside it. We ask: Did she...

20.02.2026 10

Midday

Aastha Atray Banan

The land of extreme extremes

In the world of social media, you have to pick a side, or lean towards an extreme. There is no place for a nuanced, middle path here

13.02.2026 1

Midday

Aastha Atray Banan

Girl-crushing on Lizelle Lee

The online world full of perfect bodies, pouty lips, and weight-loss challenges. But maybe it’s time to see less of siren Sydney Sweeney and more of...

06.02.2026 6

Midday

Aastha Atray Banan

The influencer-follower break-up

Fans of a well-known influencer told her she needs to make content which doesn’t hinge on her husband. She, in return, told them to take a hike....

31.01.2026 3

Midday

Aastha Atray Banan

Did my friend like my post?

Do we crave validation from our friends and colleagues on our social media more than we should? And do we really resent it if our friends are...

24.01.2026 10

Midday

Aastha Atray Banan

To share your joy, or not?

In a time when the world seems to be burning, do we share our daily outfits, that aesthetic coffee and cake picture, or dream vacation clicks? It’s...

16.01.2026 10

Midday

Aastha Atray Banan

Shut up, it’s getting awkward now!

We on social media love having an opinion on every little burning issue. But maybe, we shouldn’t. Sometimes, it’s more prudent, and responsible,...

09.01.2026 10

Midday

Aastha Atray Banan

No to virality, yes to authenticity

Won’t it be awesome if who we are online is exactly who we are offline? Maybe in 2026, we can create, and consume, more authentic content on social...

02.01.2026 8

Midday

Aastha Atray Banan

It’s the time to love social media

You might be on a digital detox in the last week of the year, but for me, social media is a place which is full of inspiration, motivation and...

26.12.2025 10

Midday

Aastha Atray Banan

Who’s the Indian baddie?

Social media would have you believe that Indian baddies – gorgeous girls grooving at a Tyla concert — are finally having a moment. But do you have...

19.12.2025 20

Midday

Aastha Atray Banan

Fooling or feeding the algorithm?

It’s a brutal battle to stay relevant on Instagram, and even more so to get noticed by the right audience. But, should we succumb to the algorithm...

13.12.2025 7

Midday

Aastha Atray Banan