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It’s the time to love social media

You might be on a digital detox in the last week of the year, but for me, social media is a place which is full of inspiration, motivation and...

Aastha Atray Banan

Who’s the Indian baddie?

Who’s the Indian baddie?

Social media would have you believe that Indian baddies – gorgeous girls grooving at a Tyla concert — are finally having a moment. But do you have...

19.12.2025 20

Aastha Atray Banan

Fooling or feeding the algorithm?

Fooling or feeding the algorithm?

It’s a brutal battle to stay relevant on Instagram, and even more so to get noticed by the right audience. But, should we succumb to the algorithm...

Aastha Atray Banan