Is Pujarini Pradhan aka @lifeofpujaa an industry plant or authentic influencer? Well, why can’t she be both? We may want authenticity, but we all know it will only pay once it’s strategised and curated

Pujarini Pradhan is a married young woman living with her son and husband in rural Bengal, and makes videos about movies, books and shares views on anything cultural and societal. She has an easy, relatable, and pleasing personality. Pic/X/@lifeofpujaa

What a week it’s been on social media. The life of Pujarini Pradhan, or as we know her @lifeofpujaa, was scrutinised and brought under the scanner. Like any influencer’s should, one of her detractors — creator/journalist/ influencer Aishwarya Subramanyam — told us. Pradhan is a married, young woman living with her son and husband in rural Bengal, and she makes videos about what movies she saw, what books she read, and her views on anything cultural and societal. The question was first asked by therapist and influencer Niharika Jain, who questioned Pujarini’s authenticity. “She posts every day, which requires one to consume a lot of social media in the first place. That needs time,” she said in a video that I now can’t access, as Jain has made her profile private.Jain said that........

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