The wall-to-wall chorus of condemnation of Sarah Pochin’s remarks last week about woke advertising has been hysterical even by the left’s standards. ‘Sarah Pochin’s comments were a disgrace’, fulminated Labour’s X account, ‘and Nigel Farage’s silence is deafening.’ David Lammy said the remarks were ‘mean, nasty and racist’ and wants her sacked. Health Secretary Wes Streeting used his weekend media rounds to repeatedly barrack the Runcorn and Helsby MP, even arguing her intervention proves Reform are ‘not fit to govern’. Backbenchers no one has ever heard of are calling for Pochin to lose the whip.

Pochin’s intervention began with what was admittedly rather poorly chosen language. On Friday, Reform’s second newest MP told Talk: ‘It drives me mad when I see adverts full of black people, full of Asian people, full of people who are anything other than white.’ Labour’s subsequent attack ads simply cut there. But she went on to make a valid point that anyone who watches TV will have noticed. ‘It doesn’t reflect our society’, she said, ‘and I feel that your average white… family is not represented anymore in TV advertising.’ Pochin criticised woke ‘arty-farty’ advertising executives for only portraying life ‘inside the M25’, meaning the hyper-diverse adverts audiences see are ‘not representative of the rest of the country’. She has........

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