You could attempt to interest your kids in the World Cup by introducing them to Panini stickers. Or you may consider it more affordable in the longer term to introduce them to crack cocaine instead. Because these football-themed collectables are not just habit-forming but positively addictive, which can be financially ruinous for those paying.

The Italian brand first launched here ahead of the World Cup in Argentina in 1978 when only Scotland of the Home Nations were among the 16 teams to qualify. Fast forward 48 years and the World Cup has trebled in size to 48 teams. So this year’s corresponding Panini collection is bigger, brighter – and more expensive – than ever before.

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