Editorial

16:26 JST, September 10, 2025

The practice of buying popular products or rare promotional items in bulk for the purpose of reselling them at a higher price continues unabated. It is crucial to strengthen efforts to prevent malicious reselling that disregards rules and manners.

Reselling tickets for events such as music concerts or sports matches at prices exceeding the official prices is prohibited by law.

However, resale of other items is generally not illegal, leading to rampant bulk purchases and high-priced resales. This poses a problem because it deprives those who really need the products of the opportunity to purchase them.

When McDonald’s Company (Japan), Ltd. sold its Happy Meal sets — a menu item for children — in August, the company gave away........

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