Originally reported and written in January 2023, this story has been republished as part of our archival content.

Shrey Arora is a big time foodie. Reminiscing childhood memories of savouring aam papad and imli candies, he would search for brands that sell healthy instant food and snacks. But the dig would always be fruitless.

During a visit to his wife Urvashi Srivastava’s ancestral home in Lucknow, Shrey got to taste traditional snacks made by her nani — from tangy aam papad (mango bars), imli (tamarind) candy to munchies made of chana sattu (gram flour).

The Lucknow trip proved serendipitous for Shrey who, by then, was looking for a food startup idea.

Realising the need for healthy snacks in the market, Shrey along with his wife co-founded Trick or Treat Foods. With its tagline ‘No Tricks, Only Tasty Treats’, the company........

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