The brain processes aesthetic experience like other rewards, such as food or money.

Aesthetic pleasure tends to last longer than physical pleasures in one sitting.

Appreciating beauty in the mundane can enhance aesthetic experiences.

The term "aesthetics" can be defined as the perception, interpretation, and appreciation of beauty. It is about what we like or dislike, what we find beautiful and ugly (Chatterjee, 2022). It is generally about preference and taste that influences decisions, such as the willingness to expend resources on it and engage with it. Aesthetics is not the same as art. Art refers to a process of doing or making, while aesthetics refers to the consumer’s viewpoint.

The concept of aesthetics unfolds into several key elements.

Humans are drawn to beauty. We seek out what we find appealing and avoid what we find repulsive. Many of the things that we judge as beautiful are things that people put a great deal of effort into appearing beautiful. That is why advertisers pay gorgeous models a lot of money to endorse........

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