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AI as Personal Coach? Maybe. Three Ways to Make It Useful

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01.04.2026

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Using AI to help you professionally requires understanding the limits of the technology...and yourself.

Human coaches can have even more impact on actualizing AI-generated tips into actionable steps.

AI has less understanding of the role of timing and human resistance to change, which needs to be factored in.

Over the holidays, a ChatGPT commercial featured a woman who had committed to run regularly. As she and her children ascended a hill (down the center of a street, in a picturesque town with no traffic, apparently), the AI plan scrolled down the screen. It makes sense that ChatGPT and other LLMs are advertising practical ways to improve your daily habits and reach goals. But recently another leadership coach I spoke to revealed that a client was using AI to help them with executive professional development strategy, alongside her as their “human” coach.

Honestly? I’m ok with that. I could point out that planning a workout routine to reach fitness goals is a less complex ask. But customization is key, and I don’t want to disregard it as apples and oranges. (I used to be a pretty serious triathlon competitor – so I say this with respect for the work it takes to figure out the right regimen for your personal goals.) The risk to me is not the use of AI for career coaching or any significant personal goal. The challenge is that the more you have to understand the unknown variables – in this case, other people – the harder it is for AI to build a plan.

It's pretty simple – AI is pulling information from the internet. The internet is vast, and the idea is that AI can........

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