This January 4th, are you ready to go forth and date? The first Sunday of January is known as "Dating Sunday." Every January, on the first Sunday of the month, dating apps typically experience the highest traffic of the year. Devyn Simone, Tinder’s resident relationship expert, called it the "Super Bowl" or the "Grammys" of dating; she advised, "If you are single and looking for a partner, utilize Dating Sunday."

You could say that many singles are more likely to be on a dating app on this day. For example, Hinge indicated that on Dating Sunday 2025, its users experienced a 31.2 percent increase in likes and 24.5 percent increase in messages compared with the average Sunday in 2024. Tinder: The number of matches on its platform increased by 6 percent, while the number of messages increased by over 10 percent above the typical daily averages.
Here is a general breakdown of other apps:
Match: 4 percent jump in matches and 53 percent more messages
OkCupid 23 percent more matches and 12 percent more messages
Upward at 30 percent more matches and 36 percent more messages
The League: Members to send 34 percent more messages

I have already covered in "A Funny Bone To Pick" reasons why dating apps tend to experience such surges on Dating Sunday—one big reason being singles acting on their New Year's resolutions to find partners. Of course, if you........

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