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The miracle called the HBL PSL

14 0
21.04.2025

When the HBL PSL comes knocking, lives change. We do not mean this in the sense that the carnival is in town and people are excited to watch the attraction. We are simply referring to the flurry of economic activity that comes with it.

This economic activity is difficult to quantify but it is definitely tangible. During the course of compiling this special edition, this publication’s reporters reached out to a wide range of people involved in the HBL PSL. There is the Pakistan Cricket Board, the franchise owners, and major sponsors that are directly involved in the finances of the tournament. Then there are others.

Take, for example, streaming. Last year, the live streaming rights for the HBL PSL earned Rs 93.17 crore. For platforms that provide live streaming, the HBL PSL has been an entryway that has made the concept of streaming possible in Pakistan. Cricket was the reason Pakistanis began subscribing to these platforms, and now that they are familiar with them, they stream outside of cricket too. But every year during the HBL PSL season, these........

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