Pakistan’s pink salt is among its most distinctive mineral resources, yet much of its economic potential remains untapped. Extracted largely as a raw mineral and sold at relatively low prices, it is often processed, packaged and branded abroad, allowing a substantial share of the value to accrue outside Pakistan. Punjab’s new initiative seeks to change this pattern by promoting local processing, enterprise and internationally competitive Pakistani products.

Chief Minister Punjab Maryam Nawaz Sharif has launched the province’s first Pink Salt Value Addition Financing Scheme, offering interest-free loans of up to Rs50 million to businesses engaged in processing and developing pink salt products. At the launch, she distributed cheques among 10 entrepreneurs and directed to extend the scheme to more prospective businesses.

The Punjab government has allocated Rs5 billion for interest-free financing under the........

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