IT is that time of the year when many of us genuinely want to do better.

Ramadan arrives and with it comes the intention to grow spiritually, to reset, to soften the ego and to reconnect with what truly matters. Across the world, scholars such as Omar Suleiman, Mufti Menk and Nouman Ali Khan design Ramadan programmes that focus on reflection, accountability and compassion.

Their content feels purposeful. It understands the weight of this month. And then we switch on our local screens and besides the flashy, festive banners and lights, nothing seems spiritual. What seems to be missing from many of Pakistan’s Ramadan transmissions is sensitivity to what this month actually represents. Instead of encouraging empathy, patience and forgiveness, we are handed noise. Loud sets. Louder reactions. Endless giveaways. Applause on cue. The focus........

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