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Simon Kim Is Bringing a Three-Michelin-Star Tokyo Sushi Chef to Midtown

The Cote founder talks about putting Korean food at the center, what Nas brings to the table and selling 1,500 gimbap a day at the U.S. Open.

In April, Simon Kim opened 550 Madison, a 15,000-square-foot, multilevel dining destination in Philip Johnson’s former Sony building in Midtown. It brings together Cote 550, his second Cote in New York, and Bar Chimera, a new concept with three separate bars for wine, whiskey and martinis. Nas is a partner in the project. Later this year, Kim opens Sushi Yoshitake on the building’s mezzanine. It’s the first New York restaurant from three-Michelin-starred Tokyo chef Masahiro Yoshitake, and the first time his omakase has come to North America.

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Kim’s Cote Korean Steakhouse, which blends Korean barbecue with an American steakhouse, earned a Michelin star at its Flatiron flagship within its first year. Since opening in 2017, the flagship has been the foundation for the brand’s expansion to Miami in 2021, Singapore in 2024 and Las Vegas, where Kim opened at the Venetian in........

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