Can London Fashion Week’s eccentric edge cure Britain’s fast fashion fatigue?
By Isatu Taylor
London Fashion Week has started and I for one, am here for it. But I can’t be the only person feeling fast fashion fatigue.
There’s no question that sustainability is valued by today’s consumers, but less than one percent of old clothes are repurposed into new items, and the rest is usually destined for a landfill. We have to ensure that sustainable fashion translates into action, and isn’t just a trendy catchphrase.
Enter London Fashion week, where the clothes aren’t just a symbol of the eccentricity of the nation’s capital, it’s a blueprint of what’s to come. Paris strikes the chord, Milan brings the signature, but London brings the loud, the goth, the punk, and new creative avenues in fashion.
While our inboxes and Instagram feeds fill with the latest fads and microtrends, I look to London’s catwalk........
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