Three years ago, podcasts at commercial broadcaster Global were treated as an afterthought, according to head of factual podcasts, Al Riddell. But that has all changed.

Today, Global produces 50 in-house podcasts, famously attracting high-profile BBC talent like Emily Maitlis and Jon Sopel for its flagship show The News Agents, which last year hit the 100m downloads milestone.

Its podcast operation runs on an in-house proprietary hosting system called Captivate, which provides more granular dashboard analytics - a common podcasting pain point.

Riddell makes a bold claim in an online event with Broadcast Revolution. The........

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