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Podcasts, apps and newsletters: how three publishers are discovering new audiences

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yesterday

At the Publisher Summit last month (10 and 11 June), publishers shared brilliant ideas for using podcasts, newsletters and apps to find new audiences and make money. Here are Journalism.co.uk's top picks.

The Women's Running podcast launched during the pandemic when people desperately needed "a sense of belonging." Now it pulls in 44,000 monthly downloads and keeps around 800 paying subscribers happy across two membership tiers.

Co-founder Esther Newman cracked the code on sustaining that belonging through smart tiered support. She ties Patreon membership to Discord access - think old-school forums but with shiny new features.

The Pod Squad tier costs £2 monthly. Subscribers get exclusive content, ad-free episodes, workout guides, Discord access, and monthly live podcasts. The premium Inner Circle tier at £6........

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