This podcast was first published on 27 May 2021 and it has been republished on 18 July 2025

The media industry has its fair share of problems: sustainable revenue, lack of diversity, falling audience trust, and the list goes on.

When confronting a problem, have you ever found yourself picking the easy route time and again? Perhaps keep trying the same strategies in the hope they will eventually work? The truth is, it can be very difficult to come up with creative - and potentially more effective - ways to tackle the problems.

In this week's podcast, we bring you........

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