Left to right: Marcela Kunova (Journalism.co.uk), Tracy Yaverbaun (The Times & Sunday Times), Jonathan Levy (Sky News), Simon Robinson (Reuters)

A media landscape marked by changing consumer habits and AI disruption is leading some of the oldest UK news organisations to rethink their strategy, and the results are surprisingly encouraging.

At Newsrewired (13 May 2025), leaders from The Times & Sunday Times, Sky News, and Reuters explored how their editorial and business models are fundamentally changing in modern times. What emerged was a picture of organisations willing to challenge their own assumptions.

The Times & Sunday Times might be a 240-year-old news organisation with deep roots in print, but its digital transformation tells a compelling story. Nearly two thirds (65 per cent) of its readers now consume content through the Times app, where engagement runs five times higher than on any other platform.

AI presents both challenges and opportunities for the publisher. While AI-powered search is weakening traditional SEO........

© journalism.co.uk