AI-generated content has proliferated rapidly in the last few years. Access to free or nominally-priced AI models has made it possible for anyone in any part of the world to create content (video clips, images and audio) and upload it on the net. Indeed, AI fuels the fastest growing YouTube channels. The surge, which will only grow in sophistication, throws up a bewildering array of challenges. AI-generated deepfakes are used to deceive, spread misinformation, and facilitate financial fraud. Governments are now taking steps to address these concerns. These are moves in the right direction. The viewer should be enabled to differentiate between the real and the artificial.

Last week, the Union government proposed draft rules that call for mandatory labelling of AI-generated........

© Indian Express