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Lenskart’s Year Of Big Wins

11 0
07.12.2025

Editor’s Note:

As we bid adieu to 2025, for the next few weeks, The Outline by Inc42 will look back at the hits and misses of India’s top tech startups and trends this year. Here’s the first special edition as part of our 2025 In Review series.

The past year has been nothing short of monumental for Lenskart — from reporting another operationally profitable quarter in Q2 FY26 to making the public markets leap in November, and crossing a market capitalisation of INR 70,000 Cr despite a muted stock market debut.

A clear shift this year has been Lenskart’s effort to move beyond the image of a ‘basic D2C eyewear’ brand selling prescription glasses and sunglasses. The company is now working to reposition itself as a new-age tech brand.

Further, Lenskart is rethinking where and how its products are manufactured. Currently, around 20–25% of its frames are reportedly manufactured in India. The company is ramping up its domestic production. As a new manufacturing facility in Telangana is a work in progress, Lenskart intends to gradually shift most of its manufacturing operations from China to India.

In many ways, 2025 has been about scaling up for Lenskart, and as it embarks on a fresh journey as a publicly listed company, let’s take stock of the company in 2025 and where it might be headed in 2026.

Lenskart’s Smart Eyewear Bet

Lenskart began its smart eyewear journey last year with the launch of Phonic, its audio glasses. It later deepened its push into the segment by announcing a strategic investment in Ajna Lens, a Mumbai-based deeptech company that develops AI-powered XR glasses. Back then, Peyush Bansal described the move as the “next chapter” in Lenskart’s smart glasses journey.

Cut to December 2025, the company is all set to launch its AI camera smartglasses, B by Lenskart, by the end of this month.

What makes B by Lenskart noteworthy is that it isn’t being marketed as just another pair of smart glasses. The new........

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