Swiggy, Zomato Have A New Fight On Their Hands

Swiggy and Zomato’s grip on food delivery is facing fresh competition from Ownly, Swish Go and Flipkart. But can these new entrants loosen the duopoly’s hold?

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For years, Swiggy and Zomato have ruled the Indian foodtech sector with an iron fist, building vast restaurant networks and loyal customer bases that have made it difficult for new players to compete. But the duopoly is now facing fresh competition from three directions: Rapido’s Ownly, food delivery startup Swish’s new marketplace, Swish Go, and ecommerce giant Flipkart.

Ownly is already handling around 50,000 orders a day in Bengaluru and entered Hyderabad just two weeks ago. Swish, which started with quick food delivery, is expanding into restaurant aggregation with its new marketplace, Swish Go.........

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