On Kickstarter’s 15th anniversary, the crowdfunding giant is launching new tools to help companies get products to market.

BY CHRIS MORRIS @MORRISATLARGE

Illustration: Inc.; Photo: Kickstarter, Getty Images

It took only two years for Kickstarter to become a financial phenomenon. In 2012, a project called Pebble set a new record for the fledgling crowdfunding site. By the time the campaign ended for that e-paper watch, its founders had raised just shy of $10.3 million.

Now it’s 2025—and while the curiosity about Kickstarter may have faded for many, it’s still kicking, if you will pardon the pun. And as the company celebrates the milestone, it’s expanding its offerings for creators who come to the site hoping to transform their product, game, movie, book, or more into reality.

“For years, Kickstarter was seen as just a crowdfunding platform—and when you went there it was ‘Hey! Welcome! Raise some money. Now go off into the world.’ It was like we were pushing creators into the pool and saying ‘good luck,'” says Everette Taylor, CEO of Kickstarter.

But changes are afoot.........

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