This Pretzel Startup Turned a Viral TikTok Moment Into Months’ Worth of Sales—in Just Three Days

Marcus Moore’s heartwarming backstory is winning over customers on TikTok.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Moore Crunch founder Marcus Moore. Illustration: Inc; Photo: Moore Crunch

Baltimore County, Maryland-based entrepreneur Marcus Moore is going viral on TikTok for the heartwarming story behind his business Moore Crunch. And the social media views are translating into real sales.

Moore launched his brand in October 2022 after snacking on pretzels one day and wondering if he could improve them, according to the Moore Crunch website and product packaging. While his first batch was “just okay,” he eventually developed a crunchy, flavor-packed recipe and started selling it at a........

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