Halfdays’ Skiwear for Cool Girls Is a Hit on the Slopes and the Streets

Their company hit $20 million in sales last year by bucking the ‘shrink it and pink it’ method of making sports gear for women.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Even as an Olympic skier, Kiley McKinnon at times felt unwelcome on the slopes, as instructors and Black Diamond tryhards pushed past her to make their way through the powder. In the years since she competed in the 2018 Pyeongchang Winter Games in aerials (a freestyle skiing event involving flipping and twisting off a single ramp), she’s made it her mission to ensure other women—especially first-timers and the aperol-spritz-at-the-lodge crowd—aren’t too intimidated to enjoy the sport that she’s loved since she was 3 years old. One barrier to entry for many? Finding gear that fit their bodies and their recreational bent.

Her answer is Halfdays, an outdoor apparel brand offering technical and fashion-forward ski gear designed for women, which........

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