menu_open
Columnists Actual . Favourites . Archive
We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

Susan Egelstaff: The 'Six Kings' is the latest example of sport selling its soul

14 0
13.10.2024

Show me anyone who says they care about a sporting exhibition and I’ll show you a liar.

Literally no one cares.

Not the athletes, not the fans and not the media.

Really, the only people who are interested in any way are the organisers who have a stake in whatever motive, ulterior or otherwise, they have for setting up said exhibition.

If it’s purely a money-making exercise then fair enough – there’s worse ways to make money than charging people to see some of the world’s best sportspeople.

I’m certainly not adverse to a legends event or a pre-season match.

What I am dead set against, however, is the current trend of sports allowing exhibition events to be used as a blatant tool for sports-washing.

Few sports have jumped on the bandwagon quite as readily as tennis.

Football and boxing give tennis a good run for its money on this front, but tennis continues to add to its list of ways to prop up the Saudi sports-washing juggernaut.

The latest is next week’s Six Kings event.

It is, without question, one of the flashiest and best-marketed events the sport of tennis has seen.

The event consists of the “Six Kings”, namely Rafa Nadal, Carlos Alcaraz, Novak Djokovic, Jannik Sinner, Daniil Medvedev and Holger Rune.

Rafa Nadal will play the Six Kings event By anyone’s standards, it’s quite a line-up.

The trailer for the event is unquestionably spectacular, which is........

© Herald Scotland


Get it on Google Play