Move over DINKs: SPLITs are the new financial power couple—they have two incomes, no kids yet and no joint bank account
Move over DINKs: SPLITs are the new financial power couple—they have two incomes, no kids yet and no joint bank account
DINKs have been having a moment. Child-free millennials have spent the last few years flaunting champagne breakfasts and last-minute luxury trips on TikTok, all funded by the money they’re not spending on nappies.
But a new financial power couple has arrived.
“For decades, the average American couple sat down at the kitchen table to combine finances after arriving home from their honeymoon,” Shruti Joshi, president and chief operating officer of the financial planning company Facet, tells Fortune. Not anymore.
Now, the company has taken stock of a new breed of couples, who don’t share a bank account or a household pot of money—and it’s become so common, they’ve even been given a name: SPLITs.
They’re partners who keep their finances separate while sharing one plan for the future, and Joshi says they make up a growing share of the households Facet works with.
“Our planners are used to working with couples who each hold their own savings accounts, debts and 401(K)s, while sharing a plan that ties it all together,” Joshi adds. “We saw this pattern so frequently, we knew it deserved a name of its own.”
Why more couples are keeping their finances separate
One big shift is behind the trend: the stigma has gone. “A........
