Victoria’s Secret quietly closed 38 stores. What shoppers should know

The lingerie and beauty retailer is rethinking its physical footprint while investing in a new generation of stores designed to attract younger customers.

[Photo: monticellllo/Adobe Stock]

Victoria’s Secret has closed dozens of stores worldwide this year, but the brand is still raising its full-year sales outlook.

The news comes from a recent report from TheStreet, which explained that between January 31 and August 31, the chain closed 38 stores globally. However, over the same period of time, 48 Victoria’s Secret stores opened, bringing the total store count to 1,430. Last year, the iconic lingerie and beauty brand closed 78 locations, but opened 111.On a September 3 earnings call, the brand’s CEO Hillary Super, who stepped into the role in 2024,........

© Fast Company