Maury Povich came out of retirement to star in a new campaign for this AI tool for creatives

Air’s latest tongue-in-cheek marketing effort marries an old format with cultural quirks of the AI age. 

[Photos: Courtesy of Air]

Maury Povich’s daytime TV show Maury—a parade of salacious domestic disputes and paternity tests—ran for a whopping 31 seasons until his 2022 retirement. Which is why it was unexpected that 87-year-old Povich found himself at the SoHo headquarters of AI-enhanced cloud services company Air on May 5, mingling with a crowd 20- and 30-somethings, his slacks, button down, and........

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