09-11-2026MARKETING INNOVATION

The Elizabeth Holmes documentary grabbed our attention. Now it has to keep it

Film studios have long used the promise of a secret to entice moviegoers. Nathan Fielder’s new doc just perfected the art form.

Sometimes the secret to promoting a new movie is an actual secret. The latest example, You Can See Everything, is taking that strategy to an extreme. And it’s no spoiler to say that it’s working, at least so far.  

After all, few would have predicted that arguably the buzziest property to emerge from the Telluride Film Festival would be a three-hour documentary about........

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