Tostitos redesigned its bags to emphasize one obvious thing

The biggest tortilla chip brand in the world wants you to remember where its chips come from.

Last year, PepsiCo started printing real potatoes onto every bag of Lay’s. The reason? In a world where people are increasingly concerned about the provenance of their food, 42% of the population didn’t realize that the world’s most popular potato chip was made from potatoes. 

So they put a potato on the packaging. And now, the company is updating Tostitos bags—the most popular plain tortilla chip in the world—with a similar strategy. While Lay’s got a dose of potatoes,........

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