Harley-Davidson dealership owners are closing up shop as sales sag
There are few things more evocative of the free American spirit and the nation’s wide-open spaces than the image of a Harley-Davidson motorcycle zooming down a stretch of empty highway. But while taking one of the legendary hogs for a spin may still be liberating for riders, the company’s independent dealership owners are feeling an increasingly tight financial and business squeeze.
A rash of reports in recent weeks have sounded alarms about the troubles Harley dealers face, and the rising number of dealerships closing shop as a result. While Harley-Davidson still counts more than 650 of those locations in operation across the U.S., specialist automotive media warn that those numbers have been significantly decreasing as sales of the beefy motorcycles decline, and dealer operating costs grow.
“I hate to admit this, but there are too many dealers for the number of new vehicles that are being sold today,” second-generation Harley dealership owner George Gatto told the motorcycle publication RevZilla. “Margins on the new bikes are the worst we’ve ever seen . . . They’re not making any money.”
As a result, owners of a growing number of Harley-Davidson dealerships have hung the “Closed” sign for good. Those include some well-known, high-profile stores in New York City and Florida, and........
