Paul Allen’s bioscience institute gets a refreshingly playful new brand

Rather than taking a logo-centric approach, designer Neville Brody built a visual grammar for the Allen Institute and let the logo follow.

[Image: courtesy Allen Institute]

To rebrand the Allen Institute, designers thought horizontally instead of vertically.

The nonprofit bioscience research institute, founded by Microsoft cofounder Paul Allen to map the human brain, had a perfectly sufficient logo that designer Neville Brody says was “at........

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