Pantone’s professional color matching kits can cost anywhere from several hundred dollars to upwards of several thousand dollars for pros who work in industries like fashion and interiors. Its newest, though, is a single-fan book with more than 600 spot colors, and it’s priced at just $99. Pantone for beginners.

Pantone on Thursday announced its Pantone Capsule: Signature Edition. Housed in a collectible, cylindrical case that wouldn’t look out of place in a Sephora, the guide is a sort of Pantone 101 that come on coated and uncoated paper stock with colors selected from across more than 60 years of Pantone history.

“At Pantone, we have........

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