Five years ago this month, Kia took what seemed at the time to be a sledgehammer to its brand in the form of an inscrutable new logo. Today, its U.S. sales have never been higher.

Kia America announced a 7% sales increase in 2025 after selling a record 852,155 units in the U.S. last year. It’s the third consecutive annual sales record for the South Korean automaker’s U.S. division, and the feat was driven by strong sales growth for vehicles like its K4 sedan and its Sportage and Telluride SUVs.

Kia’s U.S. market share has never been greater. North America CEO Sean Yoon said in a news release that the numbers indicate “the strength of the Kia brand and the........

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