How one branding agency redesigned its website to reduce carbon emissions

MEK, in Melbourne, Australia, ditched duplicated HTML tags and welcomed a new font in order to make its digital footprint more sustainable.

[Source Photo: Adobe Stock]

After one Australian branding agency discovered its website produced more carbon than the average webpage, it redesigned it to be more efficient. In the process, the agency learned something about striking the right balance between sustainability and style.

MEK is a Melbourne studio that’s worked with clients like the conservation groups WWF Australia and Sea Shepherd. During a trivia night in 2022, its team........

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