Heinz’s new adjustable cap looks simple. Its design process was another story

It took a lot of engineering to get the perfect pour.

Never before has a ketchup bottle been designed with such precise portion control.

Heinz has released its first-ever customizable lid that comes with three settings for light, medium, and heavy labeled “Like,” “Love,” and “Crazy Love” for an increasingly heavier pour. If the biggest challenge with old-school glass bottles is not knowing how much ketchup will come out when you have to tilt a half-empty container and hit it with the palm of your hand, a Heinz squeeze bottle with the new........

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