For her ‘Confessions’ sequel, Madonna takes Helvetica to the club

The creative agency behind ‘brat’ did the typography for Madonna’s forthcoming ‘Confessions on a Dance Floor 2.’

[Image: Warner Records]

Madonna announced her new album Confessions on a Dance Floor II with sans-serif typography from the same creative agency behind Charli XCX’s brat.

On wheat paste posters and short-form video posted to social media, Madonna teased her forthcoming album, out July 3, and its first song, “I Feel So Free,” in words. “Madonna Confessions II” is written on the album cover in Helvetica, a workhorse sans-serif font that’s one of the most popular fonts in the world because its minimalist form looks........

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