Dawn’s refill jug got an ergonomic makeover

After finding that just 12% of households utilize its refill jugs, the company redesigned them with a lid that pours 37% faster and spills less.

To boost adoption of its dish soap refill jugs, Dawn redesigned them so they would be less messy, pour faster, and be easier to hold. Call it an ergonomic makeover.

The top-selling dish soap brand in the U.S., Dawn,........

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