03-20-2026MOST INNOVATIVE COMPANIES

How Reddit CEO Steve Huffman got the upper hand with AI

Reddit isn’t just striking deals with AI behemoths like OpenAI and Google. It’s smartly using AI technology itself to serve users and marketers.

Last fall, Chives took over Reddit.

It started when a cook who belonged to the massive social site’s r/kitchenconfidential community pledged to practice his chive-cutting skills every day and post photos so that others could rate his technique. Thousands among the group’s 1.8 million weekly visitors weighed in, and soon he became known as “Chivelord.”

All went well until day 31, when a commenter claimed that the latest image he’d posted was the same........

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