Why Taika Waititi keeps making Super Bowl commercials
You probably know filmmaker and actor Taika Waititi from directing work like the Marvel movie Thor: Ragnarok or the Oscar award-winning film Jojo Rabbit. What you might not know is that he’s also the creative mind behind multiple Old Spice ads, a bout of early 2010s PSAs for his home country of New Zealand, and some of the most iconic Super Bowl commercials of all time.
From the early days of his career, between directing short films and appearing in acting gigs, Waititi has kept up a consistent cadence of ad work, ranging from spots for local names like the New Zealand Transport Agency to bigger........
