Threads finally gets a logo worthy of its ambitions

Long considered Instagram’s little sibling, Threads is ready make a name of its own.

When Threads launched in 2023, it was almost entirely defined in relation to other platforms: It was an offshoot of Instagram, an alternative to Twitter, and a competitor to Bluesky. Three years later, the platform is finally ready to strike out on its own, starting with a few subtle but meaningful changes to its brand identity. 

This week, Threads quietly debuted a refreshed logo and wordmark, which officially rolled out to users on May 11. After some eagle-eyed fans noticed the small changes, Threads’ head........

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