Mascots are currently enjoying a renaissance. From McDonald’s Grimace to the WNBA’s Ellie the Elephant and Pop-Tarts’ Pop-Tart guy, companies everywhere are leaning on characters to represent their brand values and attract eyes on social media. Now the Trump administration is joining in with its own mascot. It’s a literal lump of coal.

The coal mascot—named “Coalie”—appears to be a new character designed to represent the Office of Surface Mining Reclamation and Enforcement (OSMRE), a bureau in the U.S. Department of the Interior. Coalie officially debuted on January 22, when Interior........

© Fast Company